Whisky Jim Beam White Label. The Jim Beam brand is the best selling bourbon in the world. It is the flagship product of the Jim Beam Distillery, founded in 1795 was given the name «Jim Beam» 1933 said Colonel James B. Beam, who rebuilt the business after Prohibition. The world's No. 1 bourbon is aged in oak, scorched inner casks for at least four years, ie more than two years as required by the law for the Straight Bourbon.